We respect your privacy and are committed to handling your personal information responsibly, transparently and securely.
MaxPrimePaisa values the privacy of individuals who visit our website, submit enquiries, apply for financial products or otherwise interact with our platform. This Privacy Policy explains how information may be collected, used, stored, disclosed and protected.
We may collect information that you voluntarily provide when you use our website, submit an enquiry, register, apply for a loan or communicate with us. The information collected depends on the service and purpose for which you interact with us.
Personal information may include your name, date of birth, mobile number, email address, residential address, PAN, identity information and other details required for legitimate business, verification or service purposes.
Where required for an applicable financial service, we may collect relevant financial information such as income details, employment information, bank account information, salary information and transaction-related information.
When you access our digital platform, technical information such as IP address, browser type, operating system, device information, approximate location, access times and interaction information may be collected where permitted and required.
Information may be collected directly from you through forms, applications, communications and customer interactions. Certain information may also be received from authorised service providers, verification agencies, lending partners or other lawful sources.
We may use information to provide and administer requested services, process applications, conduct verification, communicate with customers, improve our platform, prevent fraud, comply with legal requirements and protect our legitimate interests.
Where applicable, information submitted through a loan application may be used for eligibility assessment, underwriting, credit evaluation, verification, fraud prevention and processing of the application.
We may process identity and address information for KYC and verification purposes. Where a third-party verification service is used, information may be shared with that service provider as permitted by applicable law and based on the relevant purpose and consent requirements.
Where applicable and lawfully permitted, credit information may be obtained from authorised credit information companies or other permitted sources for credit assessment and related financial services.
We may contact you through permitted communication channels including telephone, SMS, email, notifications or other digital channels regarding your application, account, repayments, service requests, security matters and other relevant communications.
We may engage trusted third-party service providers for technology, hosting, payment processing, KYC, communication, analytics, customer support, fraud prevention and other operational services. Such providers may process information only for authorised business purposes.
We may disclose information to relevant lenders, financial institutions, technology providers, verification partners, professional advisers, regulators, government authorities or other parties where necessary for providing services, fulfilling legal obligations, preventing fraud or protecting rights and interests.
We use reasonable technical, organisational and administrative safeguards intended to protect information against unauthorised access, misuse, alteration, disclosure or destruction. However, no internet-based system can be guaranteed to be completely secure.
Information may be retained for as long as reasonably necessary to fulfil the purposes for which it was collected, provide services, resolve disputes, maintain records, prevent fraud or comply with applicable legal, regulatory and contractual requirements.
Our website may use cookies and similar technologies to support website functionality, understand usage, improve user experience, maintain security and, where permitted, measure the effectiveness of communications or services.
Our website may contain links or integrations to third-party websites and services. We are not responsible for the privacy practices, content or security of third-party platforms. Users should review the privacy policies of those platforms before providing information.
Depending on the applicable law and circumstances, you may have choices regarding certain personal information and communications. You may contact us to understand available options concerning your information.
Where applicable, you may request access to or correction of inaccurate personal information held by us, subject to verification, legal requirements, applicable restrictions and our record-keeping obligations.
Where processing is based on consent, you may request withdrawal of that consent, subject to applicable law. Withdrawal may affect our ability to provide certain services where the information is necessary for those services or required by law.
Where permitted, we may send information about products, services or relevant updates. You may contact us or use the applicable unsubscribe or preference mechanism to opt out of certain marketing communications.
Our services are intended for individuals who meet the applicable age and eligibility requirements. We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.
Where information is processed or stored outside India through authorised service providers, such processing will be undertaken subject to applicable contractual, security, regulatory and legal requirements.
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable legal and regulatory requirements. The updated version will be published on this page with the revised date.
If you have a concern regarding the processing of your personal information, you may contact our designated grievance or privacy contact using the details provided on this website. We will review and address legitimate requests in accordance with applicable requirements.
For questions regarding this Privacy Policy or requests relating to your personal information, please contact:
Please never share your OTP, PIN, password, CVV or internet banking credentials with anyone claiming to represent MaxPrimePaisa.